Behind the Brand

Founded in 2020, an idea sparked between two friends, State of Euphoria is a local brand, with a global mindset. We are local, which means all of our fabrics are delicately selected in Australia, providing a sustainable, cared for and beautiful representation of fashion.

Sair Kelly and Nikki Borromei, founders of State of Euphoria wanted to create a brand that had a personalized touch, a sustainable method and a meaningful message.

SOe began simple, making gifts for friends and for brides across Perth.

During the early stages, Sair designed and hand-made bridal gowns that put her extensively unique designs in the Perth fashion scene.

We wanted to begin our brand identity with something meaningful to us, luxury bespoke robes. Each robe has a personalized touch, perfect for brides, bridesmaids, mother of the bride, children, maternity shoots/showers or any special occasion.

With this said, bespoke robes are simply just the beginning of our brand. We have a lot more to share with you, with many branches to our label that we just can’t wait to create.

Soe LAbel

soe label